“Go confidently in the direction
of your dreams.”

Henry David Thoreau

About Us

BlueJay Marketing Boutique works with early stage startups and international education programs.

The BlueJay Difference

  • We combine the best writing with solid business acumen
  • We focus on providing a unique personalized approach
  • We have helped a wide range of clients achieve their goals

For Startups

Do you want to grow your startup? Do you want to create the best marketing strategy and materials to attract both investors and clients? BlueJay works to crystallize the value proposition of early stage startups through a range of marketing materials including one pagers, investor materials, digital campaigns and more.

Our clients include diverse startups from the worlds of ecommerce, skincare, augmented reality, digital communications and more. We believe that every startup is unique, and our personalised approach and initial consultation ensures we build the right package for your startup.

For Education

Want to grow your program? Looking for market research to better understand your target audience? BlueJay can help you design and implement the correct marketing tools and strategy to grow your program. BlueJay has experience working with a wide range of international education programs.

Our Clients

  • I had the pleasure of working with Jude for several months. She is highly competent and intelligent, and can perform any task from A to Z. She ensured that our communications materials were more accessible and professional. I highly recommend Jude!

    Sharon GuzmanDirector of Marketing Strategy, Sirin
  • It was an absolute pleasure working with Jude over the past couple of months. She is extremely organized and professional. I was very impressed. Jude is also very receptive to feedback and a strong communicator. She was quick to respond to my emails/updates and always very thorough.

    Hannah LevensonCommunity Manager, Appsee
  • Working with Jude was a pleasure through and through. She was timely, reliable, flexible, personable, and creative. As a brand-new social venture, she played an essential role in assisting us as we worked to hone our organizational voice and messaging. Jude played an essential role in helping us to obtain some of our first-round funding - thank you!

    Jonah FisherFLO
  • BlueJay plays a key role in telling our story and spreading our values in a professional and creative way. We are not mother-tongue English speakers, and BlueJay makes sure we present our products and communicate our messages at a high-level of English, greatly contributing to the creativity of our campaigns and the relevance of our content. No less important, it is a real pleasure to work with Jude, Tal, and Michael, because they are great human beings, all positive, professional, and responsive. If you aim for excellence in your marketing and copywriting, we really recommend you go with BlueJay!

    Mickael BensadounCo-Founder of FRE Skincare
  • BlueJay has helped us better define who we are as a startup, and created compelling content on every aspect of our business. Together we have created and overhauled all of our marketing materials, transforming our ideas into incredible content. If you are a startup looking to attract new customers, I highly recommend BlueJay. They are professional, trustworthy, and the quality of their work is unbeatable.

    Nir ShiloFounder & CEO, Heyoya
  • Microsoft for Startups relies on BlueJay Marketing Boutique for a variety of front-end and back-office work, ranging from our “Meet the Founder” blog series to our monthly newsletter and weekly reports. BlueJay always delivers quality content work on time, making it possible for us to focus on growing our startup community.

    Toni HassonMicrosoft for Startups, Global Portfolio Manager


One Pagers

Getting a one pager right is both difficult and essential. BlueJay can help you crystallize your value proposition succinctly.

Investor Materials

The right materials are key to landing your next investment. BlueJay can provide a comprehensive suite of materials.

Web Content

Your website is the face of your brand, make sure it shines!


Blogs are one of the most effective marketing tools out there. Choose BlueJay for top quality content.

Social Media Management

Social media is a great business tool when fully leveraged. BlueJay can improve your social media and customer engagement.

Digital Campaigns

Together we can choose the right channels to build your customer base and grow your business.


If you know what you want to say, but don’t know how to say it English, BlueJay can help translate your materials.

And Much More!

Much much more!


  • Jude Jacob Kayton
    Jude Jacob KaytonFounder & Director

    Jude is the Founder and Director of BlueJay Marketing Boutique and works with early stage startups, accelerators and international educational programs to create tailor-made marketing campaigns and materials. She has expertise in the fields of e-commerce, skincare, augmented reality, ad tech, digital communications and more. BlueJay worked extensively with Cimagine prior to their acquisition by SnapChat, and has worked with Microsoft for Startups for the past 2 years on a wide range of projects.

    Jude has been a mentor and consultant for the GBS Strategic Consulting Program at the Coller School of Management for the past 4 years. Through this program, she has gained consulting experience in diverse fields, ranging from medical devices to IoT solutions and video content.

    Jude provides pro-bono marketing for a number of NGOs including Chabad, Young Business Leaders and Gvahim. She is proud to be a La Leche League Leader who facilitates and provides mother-to-mother breastfeeding support through in person meetings and online. In her spare time, she avidly watches, reads, and occasionally lectures on science fiction.

    Jude also lectures on the topics of entrepreneurship, storytelling and more to audiences of MBA students, aspiring entrepreneurs, Holocaust survivors and others. She is passionate about great writing, science fiction and innovation. She holds a BA in English Literature from King’s College, Cambridge, and an MBA from the Sofaer GMBA at Tel Aviv University.

  • Lorisa Hasenbush
    Lorisa HasenbushAdministrative Manager

    Lorisa has years of experience as an administrator in both education and commercial sectors. Prior to working at BlueJay Marketing Boutique, she ran the Emili Sagol Creative Arts Therapies Research Center at the University of Haifa. She also facilitated researchers with their studies at Tel Aviv University. She edited academic articles for publication and prepared grant paperwork. Lorisa also worked for small businesses, managing the offices’ communications and needs. She enjoys organizing the behind the scenes tasks in order to help clients and researchers reach their goals.

    While working at BlueJay Marketing Boutique, Lorisa keeps the office running smoothly and assists the team with the projects at hand. Lorisa writes and edits content on variety of topics, including skincare, startup events, and marketing techniques. She also translates content from Hebrew to English and Spanish to English.

    With an enthusiasm for communication, Lorisa is happy to be part of BlueJay Marketing Boutique and the process of promoting international awareness of educational programs, small businesses, and startups.

Get in touch

We want to hear from you! Get in touch and find out more about how BlueJay can help you succeed.

Mail. jude@bluejay-marketing.com

Contact Us