Stay on Target – Writing Content to Fit your Audience
The online world is awash in content. The sheer volume of online content presents a pitfall for content marketers: There is so much out there that messages can drown in the wave, and no one [...]
Disruptive Marketing
In our sound-bite world, buzzwords frequently dominate professional landscapes. In fact, the concept of ‘buzz’ was itself once a buzzword. Today, we talk about end users, target audiences, and [...]
The Advantages of Hiring a Writer
Let’s take a few minutes to talk about writing and blogging. Blogging has been with us for a generation now, and it’s safe to say that it’s matured and come into its own as a format, a writing [...]
Six Steps to Plan a Great Content Campaign
Why plan? Isn’t spontaneity the spice of life? Isn’t it more fun to get up and do something and see where it takes you, instead of planning every little detail? Yes and no. It is great fun to [...]