Stay on Target – Writing Content to Fit your Audience
The online world is awash in content. The sheer volume of online content presents a pitfall for content marketers: There is so much out there that messages can drown in the wave, and no one [...]
The online world is awash in content. The sheer volume of online content presents a pitfall for content marketers: There is so much out there that messages can drown in the wave, and no one [...]
In our sound-bite world, buzzwords frequently dominate professional landscapes. In fact, the concept of ‘buzz’ was itself once a buzzword. Today, we talk about end users, target audiences, and [...]
Let’s take a few minutes to talk about writing and blogging. Blogging has been with us for a generation now, and it’s safe to say that it’s matured and come into its own as a format, a writing [...]
If you’re here, you’re into content. And online, your content strategy – your persona-on-the-web – is most likely going to include a blog. Now, that’s not just because a blog has become part of [...]
Content marketing is built on writing, and when you go online, writing is built on SEO. At BlueJay, we’ve distilled the plethora of SEO advice out there into a few simple points that inform the [...]
The How-to Guide for Creating a LinkedIn Ad Campaign Now we have the background, and a better idea of why LinkedIn is an essential component of your online advertising strategy, let’s take a [...]
Understanding LinkedIn and Leveraging it for Success So you want to place an ad on LinkedIn. That’s a good choice, and it can be the right choice for your business, but do you really know what [...]
Creating Your Ad Campaign In Part 1, we introduced the features of Instagram advertising. In Part 2, we started walking through the basic steps to setting up an Instagram ad campaign, through [...]
Creating Your Ad Campaign In our last installment, we discussed the basics of an Instagram ad campaign, especially what makes them special – the options for photo or video ads, and the carousel [...]
Part 1 We all know Instagram, the photo and video upload app that has kept noses to the screen since 2010, but what may be less obvious is that Instagram is powerful tool for advertising on [...]