The Advantages of Hiring a Writer

Let’s take a few minutes to talk about writing and blogging. Blogging has been with us for a generation now, and it’s safe to say that it’s matured and come into its own as a format, a writing style, and a platform. With that maturity has come ubiquity; most businesses, freelancers, social web users – pretty much anyone with an internet presence – has a blog. Professionally, blogs are used for publicity and promotion, showcasing products and services, and educating customers on the workings of an industry.

Can just anyone write a blog? That’s a question that you probably haven’t considered. After all, it’s just getting some words down and publishing them, right?

Wrong. The truth is, good writing is a skill that takes a long time to cultivate, and not everyone gets the chance to develop it over the course of their career. So, let’s take a look at a few reasons why you should hire professional writers to write and maintain your website, blog, and marketing content.

Writing takes time. Time that you don’t always have, as a busy executive. So why not farm out the writing? Find a writer with the skills you need – be it blogging, marketing communications, or web content – and contract out the projects. You’ll get the writing you need, on the turnaround time you need, with the budget you decide. It’s a win-win arrangement.

When you hire a writer to create content for you, you’re buying professionalism. While you have spent your career developing executive skills, good writers have spent theirs developing literary skills. You aren’t just contracting someone to write up some text; you are also hiring that writer’s style, quality, voice, and polish. These may be intangible, but they do count. They’re the subtle factors that make each writer unique. A good writer will take the time to talk with you, collaborate on topics, and learn what voice you want to use to express your point, figuring out how to make his unique style and voice get your message across. It’s all part of the package.

The best online contract writers are also researchers. They understand that the sheer size of the internet pretty much guarantees that every idea has already been written, at some point, and they know how to find it. They know how to mine the web for the sources that will lend authority to your blog, and they know how to cite those sources properly. But most important, the best writers know how to prevent research from edging into plagiarism. It’s part of professional writing. The best practitioners can take information off the web and weave it into something new, with a new voice and a new slant, making your point.

BlueJay Adds Value
Your blog is your online voice, and you’re not contracting it out lightly. BlueJay Marketing Boutique understands the importance of your voice, and is ready to help you enhance it. We have a great team, with a diverse array of views, voices, and experiences, and we understand how that adds value to the final product. Hiring a writer might seem scary, but the return will be clear: professionally written content expressing your voice, and without using your time. Upgrade your writing today; Contact BlueJay Marketing Boutique.

With more than 10 years’ experience in marketing communications and online content writing, and an academic background in political science and creative writing, Michael brings a sharp eye, an analytical mind, a creative turn of phrase, and great grammar to BlueJay’s content marketing.
Recommended Posts